October: Breast Cancer Awareness Month

Breast Cancer Awareness Month, celebrated around the world each October, helps to increase the attention and support given to awareness, early detection, treatment and palliative care.

This is why at Kelvin&Celsius we are launching our Breast Cancer Solidarity Mask in October. We want the streets to be dressed in pink promoting awareness and sensitivity. In addition, for every mask we sell we will donate 1 euro to the cause.

Every year there are 1.38 million new cases and 458,000 deaths from breast cancer (IARC Globocan, 2008). Breast cancer is by far the most common cancer in women in both developed and developing countries. In low- and middle-income countries, its incidence has risen steadily in recent years due to increased life expectancy and urbanization, as well as the adoption of Western lifestyles.

Current knowledge about the causes of breast cancer is insufficient, so early detection remains the cornerstone of the fight against this disease. When it is detected early, a proper diagnosis is made and treatment is available, the chances of cure are high. When detected late, however, curative treatment is rarely available.

Join us in the cause of breast cancer awareness. Get your pink Charity Mask today and besides enjoying the best protection, you are already collaborating!